Annual Convention & Trade Show


Join Us For the
TBFAA Annual Convention
October 27 to 29 - 2021

Wednesday October 27 - Golf
Thursday October 28 - Classes, Update Sessions, Membership Meeting & Trade Show
Friday October 29 - Classes 


Reserve Your Suite Today 

  • Tower Suite - $158 ++per night
  • Lake Cottage $258.00++per night (Single/Double Occupancy)
  • Lake Cottage w/ Loft $308.00++per night (Single/Double Occupancy)
  • Resort Fee - $5 per night
  • Taxes - Occupancy tax 13 % Sales tax 8.25%

Click Here to Book a Room

Click Here for Hotel Info

Registration & Booth Fees


  • All Access - All Events & CEU's - Member $150
  • All Access - All Events and CEU's - Non Member $200
  • Trade Show Only - No Food or Classes - $0


  • Member Regular -650
  • Member Large- 825
  • Non Member Regular - 800
  • Non Member Large- 975


One All Access Exhibitor & Regular Booth –Non Member $1000 – Member $800
Two All Access Exhibitor & Regular Booth –Non Member $1200 – Member $950
One All Access Exhibitors & Large Booth -  Non Member $1175 – Member $975
Two All Access Exhibitors & Large Booth -  Non Member $1375 – Member $1175


  • Lanyards -$1000 - noted in app – listed in weekly emails till 12/31
  • Classroom Sponsor - $400 - Sign in room all day – noted in app – listed in weekly emails till 12/31
  • Thursday Breakfast Sponsor - $750 - Sign in room– noted in app – listed in weekly emails till 12/31
  • Friday Breakfast Sponsor - $600 - Sign in room– noted in app – listed in weekly emails till 12/31
  • Reception Sponsor - $500 - Sign at bar- noted in app – listed in weekly emails till 12/31
  • Activity Sponsor - $500 - Sign at activity- noted in app – listed in weekly emails till 12/31


  1. Golf Team With Hole Sponsor    Team of 4 for golf & lunch, hole sponsor sign    600.00
  2. Golf - Hole Sponsor    Hole sponsor sign    150.00
  3. Golf Lunch Sponsor    Lunch Noon to 1pm     500.00    
  4. Golf - Single Golfer    One person for golf and Lunch    125.00


Schedule Of Events

Day & TimeEventLocationDescription
WEDNESDAY 10/27/21
Noon-1pmGolf Box LunchGolf Course12pm Lunch
1-6pmGolfGolf Course1pm shotgun start
THURSDAY 10/28/21
7am-2pmRegistrationRegistration West 
7:30-9amOpening Networking BreakfastCompass Center EastMeet and greet your fellow attendees
10-1pmExhibitor SetupDel Lago Ballroom 
8:30-9:20amMock TrialNautical Wheeler 1&2Owning an alarm company is all fun and games. You love your customers, and your customers love you… until there is a loss and your customer’s insurance company gets involved. 
Join us for an eye-opening mock trial loosely based on a real case. You’ll laugh, you’ll cry. We’ll entertain you; we’ll scare you. Find out how a technical glitch can lead to heartache and watch how an actual case transpires. Watch as the good lawyer, the bad lawyer, the victims, the alarm dealer, duke it out in court. Eavesdrop on the jury and understand their thought process. We promise a good time for all and, if you aren’t careful, you might just learn something. 
8:30-9:20amResources and help for business owners looking to growNautical Wheeler 3&4Rhonda Ellisor, Small Business Development Center - 4C’s of the Small Business Assn. Resources for businesses, large or small, to assist in funding that are no cost and 100% confidential counseling for businesses that want to start, grow or expand.
8:30-9:20amMaximizing Profitability and Relationship Management.Paradise AmphitheatreAnthony White, simPRO Software will offer tips to streamline workflows, enhance visibility & Increase growth potential.
9:30-10:20amManufacturer Executive Roundtable - Beyond the Basics
Nautical Wheeler 1&2Mitch Reitman will moderate a roundtable of executives from some of the industry’s most progressive firms. The session will discuss industry trends and new sources of revenue. Bring your questions.
  • Avi Lupo – President of Dice Software (founder of Oz Vision) – Video monitoring trends and analytics.
  • Dave Sheffey – Vice President NAPCO – Systems Integration trends
  • David Ochs – Executive Vice President -Blue Point – Mass notification systems
9:30-10:20amBi-Directional AmplifiersNautical Wheeler 3&4Honeywell Fire Systems – Learn to meet code requirements to partner a fire panel with Bi-Directional Amplifiers to supplies the required coverage in concrete or metal construction, larger buildings, underground structures, and low-E glass window buildings.
9:30-10:20amWhat’s New in Our Industry?Paradise Amphitheatre10-minute pitches from 5 vendors
10:30am-11:20amTBFAA Legislative UpdatesNautical Wheeler 3&4Kelly Ryan, TBFAA Legislative Chair & Dean McWilliams, TBFAA Lobbyist - Updates will be given on Legislation.
11:30am-12:20pmTBFAA Membership MeetingNautical Wheeler 3&4TBFAA will hold elections, vote on bylaws changes and members can ask questions. All are welcome.
12:30- 1:20pmAwards LunchCompass Center - EastEat a fabulous lunch and honor Mary Edmonson – the 2021 TBFAA Person of the Year.
1:30-2:20pmFire UpdatesNautical Wheeler 3&4Ernest McCloud, State Fire Marshal’s office
2:30-3:20mPrivate Security UpdatesNautical Wheeler 3&4DPS Private Security Bureau
3:30-6:30pmTBFAA Trade ShowDel Lago BallroomSee the latest tech and make new contacts and catch up with established ones.
6:30-7:30pmNetworking ReceptionThe Grand HallMeet and greet your fellow attendees
FRIDAY 10/29/21
7-11:15amRegistrationRegistration Desk 
7:30-9amNetworking BreakfastCompass Center - EastMeet and greet your fellow attendees
9-9:50amLiens, Agreements, Hiring PracticesNautical Wheeler 1&2Marc Katz, former Chief Counsel for National Guardian, will explore legal issues for companies including lawsuits and cases. 
9-9:50amAre you marketing and networking to your full potential?Nautical Wheeler 3&4Dera DeRoche-Jolet, Alarm Monitoring Services & Mary Edmonson, Southwest Dispatch - Marketing to the generations in today’s environment. Using new marketing trends and information that is already out there. Understanding the benefits of good networking.
10-10:50amWhat’s New in Our Industry?Nautical Wheeler 1&210-minute pitches from 5 vendors
10-10:50amNational Electrical CodeNautical Wheeler 3&4Kelly Ryan, Dispatch Center- Learn about how NEC covers low voltage.
11am-11:50amWhy Electronic Security Companies Need Cyber Liability InsuranceNautical Wheeler 1&2Josh Ring, CIC - El Dorado Insurance - Cybercrime is the fastest growing crime in the world. Cyber-attacks can cause serious harm to your business systems, clients, reputation, and bank account, but most attacks are not covered by standard property or crime insurance policies.
11am-11:50amEthicsNautical Wheeler 3&4Sarah Salazar, UCC - Get your required Ethics CEU.
Noon-2pmTBFAA Board Meeting  


Booth #Exhibitor
803AiN Group
605Alarm Monitoring Services
606Altronix Corp.
401Avantguard Monitoring
701BluePoint Alert Solutions/EM24
201Central Station Inc
603Clare Controls
204COPS Monitoring
703Criticom Monitoring Services - CMS
705Dahua Technology USA Inc.
406Digital Monitoring Products
1204Digital Watchdog
901Dispatch Center, LTD.
902DITEK Corporation
406Dynamark Monitoring
301Eaton Life Safety and Mass Notification Solutions
805El Dorado Insurance Agency
503Electronic Custom Distributors
1202GDS Design Group
504Hikvision USA
904Honeywell Fire 
806Johnson Controls
305Lone Star Systems Supply
1101LRG, Inc
101March Networks
801Napco Sec. Systems, Inc.
1201National Monitoring Center (NMC)
206Nortek Security & Controls - 2GIG & Linear
905Optex America
506Potter Electric Signal Company, LLC
604PSA, Inc
1001Reitman Consulting Group
602Security America Insurance
103Small Business Development Center
906Southwest Dispatch Center, Inc.
302StarCrest Sales
306Telguard Sales
903Tough Dog Security Systems
1203Trinity Management Organization
502Turing Video Inc
102Tx Dept. of Public Safety
706United Central Control -Lydia Security Monitoring

Booth Layout

For More Information Contact


Brad Shipp - 877-908-2322  Email
Mary Edmonson - 713.799.3022 Email