Annual Convention & Trade Show

Discover Life's Possibilities at the TBFAA 2023 Convention

Join Us In San Marcos
October 4th to 6th

Golf on October 4

Classes, Meetings & Trade Show October 5

Classes October 6


    Complimentary Parking - Breakfast Buffet & WiFi

Free Attendee Registration for Trade Show & Classes


Embassy Suites by Hilton San Marcos Hotel Spa & Convention Center
1001 E. McCarty Lane, San Marcos, Texas, 78666

Visit Hotel Web Site for Information 


Two Ways to Get the Special TBFAA Hotel Rate $174 + tax

Click here to Book Online

Note: Hotel is sold out on Tuesday night - If you change the date in the default online booking to start on Wednesday it should show available rooms

Call  512-392-6450 use group code BFA

Register Now for the Event

Free Registration to attend Classes and/or Trade Show
Reserve Your Table Top Booth- See Booth Info Below
Signup For Golf


Schedule of Events

Subject to Change


12:30-2pmGolf Registration & Lunch
Chef custom made pulled pork sandwich with potato salad, green salad, chips and salsa, dessert and cold beverages
Kissing Tree Golf Club 12pm Lunch
2-6pmGolfKissing Tree Golf Club2pm shotgun start

THURSDAY 10/5/23

7:30-9amBreakfast Embassy Suites Breakfast
10-1pmExhibitor Setup  
8:30-9:20amDuress Alarms and Compliance with Alyssa’s LawClassroom AGuy Grace, Partner Alliance for Safer Schools -Learn how PASS can help you comply with Alyssa’s Law -the legislation to improve the response time of law enforcement during emergencies in public schools.
8:30-9:20amTopics Rarely Discussed within Electronic SecurityClassroom BJoin Michelle Marsh of Alarm Monitoring Services in her journey as she delves into the inception of electronic security, lawsuits you thought you were safe from, and what your customers tell your Central Station.
8:30-9:20amPractical Network EssentialsClassroom CEmpower yourself with the knowledge needed to install and configure devices on a network, navigate complex hardware installations, and troubleshoot connectivity problems.
9:30-10:20amWireless vs. Traditional Hardwired Approaches to SecurityClassroom AGuy Grace, Partner Alliance for Safer Schools -Hardwired solutions can be difficult, if not impossible, to deploy in retro fit deployments. The resulting cost is their primary disadvantage. Schools of any size can realize significant savings with a wireless security solution. With labor and cable costs on the rise, these savings are likely to increase over time.
9:30-10:20amHoneywell - Connected Life Safety Services (CLSS)Classroom BHear about existing and future solutions to manage your business. These solutions provide real-time visibility to enhance timely and accurate decision making.
9:30-10:20amGet the Most from Your Central StationClassroom CJennifer Lambert will moderate a discussion with several Central Stations on available services to help your business.
10:30am-11:20amFrom Hiring to Firing: Employment Law for Your Small BusinessClassroom AMary Lisa, Rosenblatt Law Firm – will cover:
  • How to hire and fire employees properly (and how to successfully beat a claim for unemployment)
  • EEOC process overview and what to do if you receive a complaint (both informal complaints and formal charges from EEOC)
  • How to pay your employees correctly and be successful if you have a DOL audit regarding employee pay (we’ve been seeing a lot of overtime issues lately)
10:30am-11:20amStop using POTS - Communication Pathway AlternativesClassroom BDaniel Rosales, Telguard - We will discuss the underlying problems with POTS connectivity at all levels of communication and the call to action, as we take a deep dive into the alternatives, how they have evolved, and discuss some of the new entrants that have begun to flood the market, taking advantage of the POTS situation, issues in the future, as well as what actions we, as dealers and integrators, must take to ensure the safety of our customers and growth of our RMR.
10:30am-11:20am2 GIG Security SolutionsClassroom CRick Campbell, Nice - New or existing dealers can expand their offerings to close more sales with cutting-edge technology that integrates seamlessly into any home or business. Explore our industry-first features all built on a powerful platform of reliability and data privacy.
11:30am-12:20pmTBFAA Membership MeetingClassroom ATBFAA will hold elections and members can ask questions. All are welcome. Updates will be given on Legislation.
11:30am-12:20pmPotter Fire Alarm Products- A great fit for all your fire alarm requirements.Classroom BGary Daw, Potter Electric Signal Company, LLC - Supply Chain issues are behind us!  Come learn about our cutting edge product line, designed for all size projects you may encounter.
12:30- 1:50pmAwards LunchLunchroomEat a fabulous lunch and honor Sam Pieczynski the 2023 TBFAA Person of the Year.
2-2:50pmDealing With RegulatorsClassroom AKelly Ryan and Van Mayorga will share tips on meeting state & local requirements
2-2:50pmFundamentals of Surge ProtectionClassroom BChris Ralston, DITEK - Hear about the application of surge protection solutions for Fire Alarm, IP Video, Networking, Access Control, A/V and Power systems. Installation best practices are included.
2-2:50pmFunctional Advantages of Wireless SecurityClassroom CBob Mendenhall, Inovonics - How wireless security can reduce cost of installation, cost of service, and provide additional functionality for traditionally hardwired security system projects.
3-3:50pmSelling surveillance as a Service, the new RMRClassroom ACome and learn how to create RMR from your existing and new customers by implementing cloud services with AI, video monitoring, as well as solar and cellular equipment rental. 
3-3:50pmNFPA Chapter 17 & NFPA 92 Chapter 6: Beam Smoke DetectionClassroom BIAllen Brier of FFE will guide attendees in learning how the utilization of beam smoke detection can effectively and efficiently cover structures with wide-open areas or high ceilings, as well as its installation and maintenance cost savings over standard point smoke detection systems. Learn the applications of the different types of beam smoke detection technologies and the benefits of installing and using a low-level controller.
3-3:50pmLatest Industry Trends
Classroom CIndustry Roundtable – Morgan Hertel, President – The Monitoring Association, John Loud, Loud Security Systems, Atlanta (plus two more members from AI and connected services companies) Explore AI software and innovations in equipment including software that transmits camera information to first responders.
4-6:30pmTBFAA Trade Show See the latest tech and make new contacts and catch up with established ones.

FRIDAY 10/6/23

7:30-9amBreakfast Embassy Suites Breakfast
9-9:50amNational Electrical CodeClassroom AKelly Ryan, Dispatch Center- Learn about how NEC covers low voltage.
9-9:50amWhy Extended Service Plans?Classroom BIntego - Offering extended protection plans gives customers more confidence in their purchase, and in the selling merchant, solidifying their decision to buy. And, if asked, more than half of all customers will purchase an extended protection plan.
10-10:50amEthicsClassroom ASarah Salazar, UCC - Get your required Ethics CEU
10-10:50amMock TrialClassroom BRosenblatt Law Firm and Reitman Consulting
11am-11:50amTexas Sales TaxClassroom AMitch Reitman, Reitman Consulting Group  - The Texas State Comptroller is focusing on Security Alarm Companies this year due to non-compliance with what is known as the 1702 provision. Mitch will explain what it is and how to get compliant, and will also review the audit process and how to manage it.
11am-11:50amDon’t Mess with the CP-01 StandardClassroom BKelly Ryan, Dispatch Center- CP-01 Compliant Panels are required in Texas but to be most effective you need to maintain the program settings. Learn the reasons why the settings were created and how changes can make you panel more prone to false alarms.
Noon-2pmTBFAA Board MeetingMeeting Room 

Golf Event Info

Kissing Tree Golf Club

201 Kissing Tree Ln
San Marcos, TX 78666

Trade Show Info 

Reserve Your Table Top Booth

65 tables- 6 foot x 30 Inch - Cost is $750 per table
Each Booth comes with 2 chairs, trash can, internet & power

No Suitcasing Allowed 

Suitcasing is a business practice by which companies gain access to an event by obtaining event credentials (attendee badge, expo-only badge etc.) and then solicit business in the aisles or other public spaces used for the conference. This practice works counter to the business interests of legitimate exhibitors.

TBFAA has a zero-tolerance policy regarding suitcasing.

Meeting attendees who are vendors of services or products must register as exhibitors to be on the trade show floor, any attendee observed to be inappropriately soliciting business in the aisles or other public spaces, or in any other company’s booth will be asked to leave.


CompanyBooth Number
3Sixty IntegratedC1
Affiliated MonitoringF9
Alarm Monitoring ServicesG1
Alibi SecurityG2
Avantguard MonitoringC5
Brivo SystemsF8
COPS MonitoringC9
Dispatch Center, LTD.A1
DITEK CorporationF5
Dynamark MonitoringF6
Eagle Eye Networks E8
El Dorado Insurance AgencyE5
Esentia SystemsC8
Honeywell Fire SolutionsE2
Intego Warranty, IncD7
JC GuryA5
Lone Star Systems SupplyE6
Napco Sec. Systems, Inc.A2
National Monitoring Center (NMC)E10
Optex AmericaE4
Pinnacle MarketingA8
Potter Electric Signal CompanyD10
Rapid Response Monitoring, Inc.A9
Reitman Consulting GroupC10
Rosenblatt Law FirmD8
Securitas Technology - Wholesale MonitoringE1
Security America Risk Purchasing GroupF2
Southwest Automated SecurityD1
Southwest Dispatch Center, Inc.C6
Space Age ElectronicsB1
Spot AIF1
Telguard SalesF7
Tough Dog Security SystemsC7
United Central Control -Lydia Security MonitoringG3
Vicon Industries Inc.B9